If you’re using WhatsApp Business for appointment bookings or customer service, you’re already ahead in the game. But did you know you can supercharge your sales on this platform? Let’s dive into the world of WhatsApp Business and discover how to create a product catalog on WhatsApp Business that will make your products shine right on your customers’ screens.
What is a WhatsApp Product Catalog?
WhatsApp’s product catalog feature allows businesses to showcase their products directly in the app.
This nifty tool streamlines the process of placing orders for customers and helps business owners to sell efficiently.
You can add up to 500 products to your catalog, making it a comprehensive showcase for your offerings.
also read: 10 WhatsApp Tips and Tricks You Must Know: Here Are All Details
How it Works
When a customer clicks on your WhatsApp Business profile, they’ll first see a brief description of your business, including opening hours and address. Just below that, your product catalog takes the spotlight.
Product Catalog Contents
Your WhatsApp product catalog can include the following details for each item:
- Product image
- Product or service name
- Price
- Description
- Website link
- Product or service code
Now that you understand what a WhatsApp product catalog is and how it functions, let’s get down to the nitty-gritty of creating your very own.
How to Create a Product Catalog on WhatsApp Business:
- Open the WhatsApp Business app and tap the icon with more options in the upper right corner.
- Navigate to Settings > Business tools > Catalog.
- Click on “Add new item” to start creating a new catalog item.
- Use the plus icon to add images. You can select photos from your gallery or capture new ones with your camera.
- Provide a name for your product and any optional details such as price, description, website link, and product/service code.
- Save your catalog item.
- Best Practices to Keep in Mind
1. Check the WhatsApp Commerce Policy:
WhatsApp has a Commerce Policy in place to ensure that uploaded images, products, and services align with their guidelines. Be proactive and review the policy beforehand to avoid any surprises during the review process.
2. Choose Your Images Wisely:
Your product images are the face of your catalog. They’re the first thing your customers see when they visit your WhatsApp Business profile.
Ensure that your images effectively showcase your products and maintain a high-quality standard.
3. Keep Your Description Short and Sweet:
Beyond images, the product description is the next focal point. Make sure to adhere to the maximum length allowed for descriptions, and focus on highlighting the most crucial information. You can skip details like prices since there’s a designated spot for that.
4. Use a Product Code:
Implementing product codes allows you to track the performance and popularity of your catalog items. Data-driven insights are invaluable when making business decisions. So, make use of product codes to your advantage.
Wind Up
Now, armed with this knowledge, you’re well-prepared to make the most of WhatsApp Business for selling your products.
Grab your camera, snap those product photos, and put your offerings in the spotlight. Once you create your product catalog on WhatsApp Business, you’re one step closer to boosting your sales and reaching a wider audience.
